The Pharmaceutical industry is unique and fascinating especially when discussing IT and the future of Information Management. On one hand, this is typically a conservative industry, where regulations and the nature of the business leave little room for companies to be agile and, therefore, making most organisations resistant to change. On the other hand though, it relies ultimately in innovation and high-tech adoption to leverage its knowledge and develop new products that enables its organisations to stay competitive in the market, and simultaneously, to provide better healthcare to the world population.
But, is the pharmaceutical industry ready to accept and adopt the latest IT trends such as Cloud computing, Mobility, and Strategic Big Data and Analytics?
Although many reports have been written about IT trends and many more are issued on a regular basis, very few are dedicated to this industry, and very rarely attempt to collect lessons learned from the Pharmaceutical industry and apply them to other sectors. The present report is an attempt to fill in this gap.
The report analyses whether companies in this industry are ready to embrace Cloud-computing, Strategic Big Data and Analytics (BD&A), and Mobility to their benefit (e.g. to develop new business models in new and emerging markets); or whether they are not capable of fully utilising them because alone these trends represent a threat (e.g. security, ethics, etc.) and, therefore, destroy such business models - and even cause physical damage to the population if products and services fail!
From a practical point of view, this research aims to answer not only the aforementioned questions, but also to raise awareness of topics that decision makers (especially CIOs/CTOs) should be aware of when deciding about a trend to adopt.
Moreover, although the focus is on a particular industry, the greater goal is to draw conclusions that can be used as an accelerator for other industries and/or companies, and to quickly allow them to decide whether they are ready for IT trends or not.